Productive Development Secretariat

ARTICLE 93°.- It is the responsibility of the Secretariat of Productive Development, in general, to assist the Executive Department in everything inherent to policies regarding the planning, organization, and development of the productive sector, with the objective of maintaining and increasing employment levels and improving the quality of life of the inhabitants of this community, guaranteeing citizen participation by ensuring coexistence, active participation, and the guarantees that allow citizens to transform the city with equity, inclusion, coexistence, and transparency, understanding in particular in:

1. In the promotion of local commerce and industrial production and in the establishment of new productive activities, as an instrument of economic evolution and generation of job sources.
2. In the development of adequate strategies aimed at updating and improving, according to new markets, production and commercialization systems, in the search for competitiveness and economic activities of the area.
3. Promote training and labor insertion policies for young people, within the framework of the authentic demands of the local and regional economy.
4. In the administration of Employment Promotion and workforce training programs.
5. In the promotion and organization of the formal sectors of the economy through the generation of employment policies and the improvement of the employability of users through training processes.
6. Develop Plans and Programs consistent with those established at the local, regional, provincial, and national levels, aimed at fostering public and private investments that allow for the expansion of labor supply, focusing on the creation of cooperatives and/or SMEs with special interest in matters related to the production of indigenous products/services of the region.
7. In the coordination of the activities of the Mixed Entity for the Administration of the Industrial Park of the city of Concordia.
8. In the promotion for the establishment of productive activities and investments.
9. In the relationship with the Municipal Council of Production.
10. Promote the professionalization of business activities through the incorporation of information and management technology.
11. Participate in everything concerning the zoning of industrial and/or commercial areas, business incubators, and technology parks.
12. In the promotion of coordination with State institutions, businessmen, workers, and civil society to achieve labor, productive, and service activities with the aim of improving the economic and social conditions of the population and their sustainability.
13. In the participation in spaces for debate and proposals regarding production and employment, with the municipalities of the Uruguay River basin and the Argentine-Uruguayan littoral.
14. In general, in everything concerning the promotion and encouragement of local commercial, industrial, technological, and scientific activities.
15. In the design, planning, execution, and control of policies aimed at fostering citizen participation, especially through the fulfillment of the goals defined for the implementation of the Participatory Budget.
16. In the promotion of the realization and local participation in fairs and business rounds.
17. Define public policies and strategies for tourism planning, promotion, and development, at the local, regional, and provincial participation levels, as well as at the national and international levels, promoting tourism at all levels, protecting, ensuring, and optimizing tourism products and imbuing them with a superior dynamic with a future projection.
18. Expand the current offer with the creation of new tourism products, adapting to an increasingly demanding and changing demand, taking advantage of and recovering natural attractions, promoting the recreational, sports, cultural, artistic, rural, ecological, and thematic resources offered by the natural and urban environment of Concordia, also considering the integration of existing new technologies.
19. Strengthen in the inhabitants the awareness of the tourist identity of the city of Concordia and, within this, highlight the importance of good service to the tourist, through actions such as mass dissemination campaigns and training and improvement aimed at different strata of the community.
20. Promote the generation of major tourism ventures in public or private areas, paying special attention to their sustainability and contributing to the improvement of the environment.
21. Develop and actively participate in actions aimed at consolidating the leadership of Concordia in the development of provincial and national policies where central issues include student, educational, and senior tourism, among others, and the so-called alternative tourism: thermal, fishing, cultural, religious, sports, congresses and conventions, etc.
22. In guaranteeing the correct execution of the budget of its area.
23. The other competencies established in the organic structure of each Directorate, Coordination, Department, Section, or Area that corresponds to the Secretariat.

ARTICLE 94°.- The following Undersecretariats and Directorates shall act within the scope of the Secretariat of Productive Development:

1. Undersecretariat of Tourism.
2. Undersecretariat of Development and Entrepreneurship.
3. Directorate of General Coordination.
4. Directorate of Strategic Planning and Marketing.
5. Directorate of the Convention Center.
6. Directorate of the Tourism Observatory.
7. Directorate of Employment.
8. Directorate of Citizen Participation.
9. Directorate of Cooperativism and Associativism.

ARTICLE 95°.- The Undersecretariat of Tourism shall understand everything inherent to the formulation and direction of policy regarding the promotion and development of local and regional tourism activity. It will relate to the Executive Department through the Secretariat of Productive Development.

ARTICLE 96°.- The Undersecretariat of Development and Entrepreneurship shall be responsible for the intervention, promotion, linkage, and stimulation of employment and local industrial development. It shall utilize local, provincial, and national tools and policies to provide efficient solutions to the demand for new labor qualifications and specializations, in accordance with structural changes, the adoption of new regulations, and the development of new technologies. It shall stimulate the formalization of employment in all its areas and coordinate public policies aimed at achieving its goals. It shall relate to the Executive Department through the Secretariat of Productive Development.

ARTICLE 97.- The General Coordination Directorate is responsible for articulating the work of all Directorates and dependencies under the Undersecretariat of Tourism, in particular: the Directorate of Strategic Planning and Marketing, the Directorate of the Convention Center, and the Directorate of the Tourism Observatory, as well as the relationship with the Ente Costanera. It shall also be responsible for the articulation, coordination, and harmonization of activities carried out in Parque San Carlos and Naranjal de Pereda. It shall relate to the Secretariat of Productive Development through the Undersecretariat of Tourism.

ARTICLE 98.- The Directorate of Strategic Planning and Marketing is responsible for developing strategic plans for tourism, conducting market research and statistical analysis, identifying and segmenting markets, and positioning the Concordia destination. It shall contribute to the development of tourism products, circuits, and experiences, and design and execute marketing campaigns (Advertising and Social Media). It shall relate to the Secretariat of Productive Development through the Undersecretariat of Tourism.

ARTICLE 99.- The Directorate of the Convention Center is responsible for designing and executing the event attraction plan, managing daily operations and coordinating events, developing marketing strategies to attract events and promote the space, coordinating logistics, supervising and evaluating the performance of the Convention Center, and maintaining effective relationships with clients and organizers. It shall relate to the Secretariat of Productive Development through the Undersecretariat of Tourism.

ARTICLE 100.- The Directorate of the Tourism Observatory is responsible for collecting and analyzing key tourism data on tourism supply and demand, preparing reports and statistics to inform authorities and stakeholders, conducting market research and monitoring performance indicators, collaborating with private sector entities, and supporting strategic planning; disseminating tourism information. It shall evaluate the impact of tourism in the city of Concordia. It shall relate to the Secretariat of Productive Development through the Undersecretariat of Tourism.

ARTICLE 101.- The Directorate of Employment is responsible for the administration of Employment Promotion and labor training programs within the framework of the authentic demands of the local and regional economy. It shall promote and stimulate the organization of formal and informal sectors through the generation of policies and the provision of services related to employment and self-employment, facilitating the improvement of users' employability through training processes, professional guidance and reorientation, support for job searching, intermediation between labor supply and demand, and any other service that improves their position and performance in the labor field. It shall relate to the Secretariat of Productive Development through the Undersecretariat of Development and Entrepreneurship.

ARTICLE 102.- The Directorate of Citizen Participation is responsible for designing and implementing strategies that promote and strengthen co-responsible citizen participation in the processes of planning, execution, training, and monitoring of programs, works, and actions that promote social development, especially in priority attention regions. It shall relate to the Secretariat of Productive Development through the Undersecretariat of Development and Entrepreneurship.

ARTICLE 103.- The Directorate of Cooperativism and Associativism is responsible for the promotion, standardization, regulation, and support of all small and medium local producers and informal entrepreneurs, based on the principles of cooperativism and the conjunction of people for profit-making purposes, providing them with an efficient legal framework to achieve their objectives and improve the production and organization of these groups of people. It shall relate to the Secretariat of Productive Development through the Undersecretariat of Development and Entrepreneurship.