The proposals promoted by the Undersecretariat of Tourism and approved by the EMCONTUR board of directors include advertising on LED screens in public spaces in the main tourist-sending centers such as Buenos Aires, Córdoba and Rosario.
An unprecedented management for the destination that promotes tourism activity on 20 screens at subway entrances and bus stops, main circulation areas. It is worth mentioning that this type of campaign is implemented by consolidated destinations such as Villa Carlos Paz, Villa La Angostura and Mendoza, among others.
Advertising investment in national, regional and local media is one of the central premises of the administration, which closed an agreement with the most read Spanish-language media outlet in the world, Infobae, which has been publishing three articles about Concordia and its varied tourist offer. This has had a direct impact on the demand for some proposals for visitors to the city.
Social networks present another focal point for communication. Strategies have been developed on social networks that have resulted in an increase of more than 200% in visits to the Instagram profile (@CompartiConcordia), almost 37 thousand post interactions, 93 thousand accounts reached in the last three months and more than 1 million direct views of the content published organically.
The aforementioned actions are complemented by public space promotion in cities such as Montevideo, Buenos Aires and other destinations, with the aim of positioning Concordia as a tourist destination at a national and international level.
An unprecedented management for the destination that promotes tourism activity on 20 screens at subway entrances and bus stops, main circulation areas. It is worth mentioning that this type of campaign is implemented by consolidated destinations such as Villa Carlos Paz, Villa La Angostura and Mendoza, among others.
Advertising investment in national, regional and local media is one of the central premises of the administration, which closed an agreement with the most read Spanish-language media outlet in the world, Infobae, which has been publishing three articles about Concordia and its varied tourist offer. This has had a direct impact on the demand for some proposals for visitors to the city.
Social networks present another focal point for communication. Strategies have been developed on social networks that have resulted in an increase of more than 200% in visits to the Instagram profile (@CompartiConcordia), almost 37 thousand post interactions, 93 thousand accounts reached in the last three months and more than 1 million direct views of the content published organically.
The aforementioned actions are complemented by public space promotion in cities such as Montevideo, Buenos Aires and other destinations, with the aim of positioning Concordia as a tourist destination at a national and international level.