With the presence of Mayor Francisco Azcué and the Secretary of Industry and Commerce of Entre Ríos, Victoria Giarrizzo, the “Alianzas Comerciales” program was presented in our city. It is an initiative aimed at strengthening local economic development by promoting the sale of regional products on the shelves of the province's main supermarkets.
The program seeks to consolidate the presence of products made in the region, generating greater growth opportunities for local suppliers and offering consumers more diverse and quality options.
The event was promoted thanks to the coordination between the Advisory Council of the Knowledge Economy, the Special Unit for Strategic Projects of the Municipality of Concordia, and the National Technological University (UTN).
More than thirteen suppliers from different parts of Entre Ríos participated in this day, among which five ventures from Concordia stood out, producing items such as artisanal alfajores, frozen citrus juices, beers, flavored honey, and cotton, among others.
These ventures see “Alianzas Comerciales” as an opportunity to expand their reach, position themselves at a provincial and national level, and establish strategic links with supermarket chains that allow their brands to be visible.
PROJECTS PRESENTED
The launch was attended by representatives of supermarket chains with a presence in our city, who learned firsthand about the proposals of local suppliers and evaluated their inclusion on their shelves.
Likewise, advanced students of the Civil and Industrial Engineering programs of the National Technological University actively participated in the day, presenting their final integrative projects in subjects such as Innovation and Entrepreneurship and Project Evaluation.
Seven innovative projects were presented to supermarket managers and other business owners, who offered valuable advice and mentorship.
Among the initiatives presented, the following stood out: "Construcciones C.R": “The house of your dreams in less time”, by Camilo Cola Rolón; "Ecoframa": “Your home, our commitment”, by Franco Martínez Guinda and Mariano Tischler; "MerCor": “We build for a lifetime”, by Sofía Giovenale; "Depuflot": “Safe water within everyone's reach”, by Sergio Gonfiotti; "Fastwall": “Dare to stand out”, by Franco Ripari and Emmanuel Lodi; "Instituto de Formación en Construcción (IFC)": “Knowledge builds”, by Rocío González; "Sabor de Campo", by José Gabriel Rodríguez.
The projects address topics such as construction with sustainable materials, resilient solutions, sustainable development, and proposals in the food industry.
GENERATION OF LINKS
During the event, both entrepreneurs and students highlighted the importance of these instances to strengthen their capabilities and generate strategic links. Representatives of the public and private sectors highlighted the commitment of the institutions involved in fostering the economic and social growth of the region.
The “Alianzas Comerciales” program promises to be a key engine for the integration of local products into the market, thus boosting the economic and social development of Entre Ríos.
FACILITATING STATE
In this regard, Mayor Azcué highlighted the idea of coordinating the government of the province of Entre Ríos, the private sector, supermarkets, and entrepreneurs from Concordia: “In our city, we have many people who put in their talent, their effort, who take risks, who invest, and we have very good products because we add value to our raw materials, added to the value added by the universities.”
“We, as a State, what we have to do now is facilitate, accompany the private sector, and coordinate so that these products can reach the shelves and new opportunities are created,” concluded Azcué.
For her part, Giarrizzo explained that “we found that there were no local products in supermarkets, while our companies go to national and international competitions, but later, when the consumer wants to buy those products, they have nowhere to get them.”
The goal for 2025, she stated, “is to find these new marketing channels so that the consumer can find those local products and be able to group them by proximity.”
PROJECTION
The Secretary of Government, Luciano Dell´Olio, pointed out that “these types of activities are what give us encouragement to plan a lot of ideas, so we are very happy to be part of it and I congratulate both the Province and our teams for generating this space for facilitation.”
Finally, Leandro Garbarino, Undersecretary of the Special Unit for Strategic Projects of the Municipality of Concordia, highlighted that “this initiative is basically creating value through connection and coordination, thinking about sectors.”
On this day, he detailed, “we saw all the talent that exists, both in the innovation part and the entrepreneurship part, where the students had the possibility to present it in this instance and also receive feedback from the branch managers.”
The program seeks to consolidate the presence of products made in the region, generating greater growth opportunities for local suppliers and offering consumers more diverse and quality options.
The event was promoted thanks to the coordination between the Advisory Council of the Knowledge Economy, the Special Unit for Strategic Projects of the Municipality of Concordia, and the National Technological University (UTN).
More than thirteen suppliers from different parts of Entre Ríos participated in this day, among which five ventures from Concordia stood out, producing items such as artisanal alfajores, frozen citrus juices, beers, flavored honey, and cotton, among others.
These ventures see “Alianzas Comerciales” as an opportunity to expand their reach, position themselves at a provincial and national level, and establish strategic links with supermarket chains that allow their brands to be visible.
PROJECTS PRESENTED
The launch was attended by representatives of supermarket chains with a presence in our city, who learned firsthand about the proposals of local suppliers and evaluated their inclusion on their shelves.
Likewise, advanced students of the Civil and Industrial Engineering programs of the National Technological University actively participated in the day, presenting their final integrative projects in subjects such as Innovation and Entrepreneurship and Project Evaluation.
Seven innovative projects were presented to supermarket managers and other business owners, who offered valuable advice and mentorship.
Among the initiatives presented, the following stood out: "Construcciones C.R": “The house of your dreams in less time”, by Camilo Cola Rolón; "Ecoframa": “Your home, our commitment”, by Franco Martínez Guinda and Mariano Tischler; "MerCor": “We build for a lifetime”, by Sofía Giovenale; "Depuflot": “Safe water within everyone's reach”, by Sergio Gonfiotti; "Fastwall": “Dare to stand out”, by Franco Ripari and Emmanuel Lodi; "Instituto de Formación en Construcción (IFC)": “Knowledge builds”, by Rocío González; "Sabor de Campo", by José Gabriel Rodríguez.
The projects address topics such as construction with sustainable materials, resilient solutions, sustainable development, and proposals in the food industry.
GENERATION OF LINKS
During the event, both entrepreneurs and students highlighted the importance of these instances to strengthen their capabilities and generate strategic links. Representatives of the public and private sectors highlighted the commitment of the institutions involved in fostering the economic and social growth of the region.
The “Alianzas Comerciales” program promises to be a key engine for the integration of local products into the market, thus boosting the economic and social development of Entre Ríos.
FACILITATING STATE
In this regard, Mayor Azcué highlighted the idea of coordinating the government of the province of Entre Ríos, the private sector, supermarkets, and entrepreneurs from Concordia: “In our city, we have many people who put in their talent, their effort, who take risks, who invest, and we have very good products because we add value to our raw materials, added to the value added by the universities.”
“We, as a State, what we have to do now is facilitate, accompany the private sector, and coordinate so that these products can reach the shelves and new opportunities are created,” concluded Azcué.
For her part, Giarrizzo explained that “we found that there were no local products in supermarkets, while our companies go to national and international competitions, but later, when the consumer wants to buy those products, they have nowhere to get them.”
The goal for 2025, she stated, “is to find these new marketing channels so that the consumer can find those local products and be able to group them by proximity.”
PROJECTION
The Secretary of Government, Luciano Dell´Olio, pointed out that “these types of activities are what give us encouragement to plan a lot of ideas, so we are very happy to be part of it and I congratulate both the Province and our teams for generating this space for facilitation.”
Finally, Leandro Garbarino, Undersecretary of the Special Unit for Strategic Projects of the Municipality of Concordia, highlighted that “this initiative is basically creating value through connection and coordination, thinking about sectors.”
On this day, he detailed, “we saw all the talent that exists, both in the innovation part and the entrepreneurship part, where the students had the possibility to present it in this instance and also receive feedback from the branch managers.”