On Friday, January 5th, the implementation of the new graphic image that will represent the Municipality began.
The new identity does not intend to modify the essence of the previous logo, but rather to redesign the image. The proposal was to update the brand, showing one more in line with the present and the current administration. The redesign was led by the Director of the Audiovisual area of the Municipality, the Bachelor of Visual Communication Design, Ignacio Pafundi.
The icon seeks to represent all residents of Concordia, which is why the elements that compose it (field, water, palm tree, sun, and gear) are taken from the city's coat of arms, symbolizing the richness of the land and the work of those who inhabit it. The chosen color, in addition to being associated with the green of Concordia, also represents freshness, growth, and renewal.
The new identity does not intend to modify the essence of the previous logo, but rather to redesign the image. The proposal was to update the brand, showing one more in line with the present and the current administration. The redesign was led by the Director of the Audiovisual area of the Municipality, the Bachelor of Visual Communication Design, Ignacio Pafundi.
The icon seeks to represent all residents of Concordia, which is why the elements that compose it (field, water, palm tree, sun, and gear) are taken from the city's coat of arms, symbolizing the richness of the land and the work of those who inhabit it. The chosen color, in addition to being associated with the green of Concordia, also represents freshness, growth, and renewal.