With significant participation, the training session “Marketing: The Battle for Your Attention” was held, a new proposal of the CAPACITAR Program promoted by the Municipality of Concordia through the Directorate of Cooperativism and Associativism. The event brought together entrepreneurs, artisans, merchants, residents, and high school students from the city, who were able to access practical tools to boost their projects and expand their knowledge.
The meeting was led by Marketing and Commercialization Technician Alejandro Martínez, who addressed concepts related to brand building, communication strategies, digital positioning, and content generation, providing concrete and applicable examples for ventures and projects of various scales.
The Director of Cooperativism and Associativism, Ariel Gorostegui, highlighted the broad participation and especially valued the presence of young students: “We are very happy to see entrepreneurs and high school students sharing the same learning space. Investing in training is investing in the future of Concordia, because every tool they incorporate can be transformed into a job opportunity, personal growth, or the impetus to develop their own idea.”
Furthermore, Gorostegui pointed out that: “Marketing today permeates all activities. It is no longer enough to have a good product or service; it is also important to know how to communicate it, reach people, and build bonds. From the Municipality, we want to be close, accompanying those who are eager to learn and grow.”
The activity is part of the CAPACITAR 2026 Program and is framed within the Infrastructure and Development Plan towards the Bicentennial, a promoted public policy that seeks to promote the growth of Concordia through training, job creation, and the strengthening of the local productive fabric.
The Secretariat of Productive Development announced that the next meeting of the program will be held on July 15 and will be dedicated to “Payment Methods,” a key topic for entrepreneurs and merchants to learn about the different alternatives available and incorporate new tools to facilitate their sales and improve their management.
In this way, the Municipality of Concordia continues to promote actions that encourage training and local development, bringing training opportunities to residents of all ages and consolidating a city with more tools to grow, undertake, and plan its future.
The meeting was led by Marketing and Commercialization Technician Alejandro Martínez, who addressed concepts related to brand building, communication strategies, digital positioning, and content generation, providing concrete and applicable examples for ventures and projects of various scales.
The Director of Cooperativism and Associativism, Ariel Gorostegui, highlighted the broad participation and especially valued the presence of young students: “We are very happy to see entrepreneurs and high school students sharing the same learning space. Investing in training is investing in the future of Concordia, because every tool they incorporate can be transformed into a job opportunity, personal growth, or the impetus to develop their own idea.”
Furthermore, Gorostegui pointed out that: “Marketing today permeates all activities. It is no longer enough to have a good product or service; it is also important to know how to communicate it, reach people, and build bonds. From the Municipality, we want to be close, accompanying those who are eager to learn and grow.”
The activity is part of the CAPACITAR 2026 Program and is framed within the Infrastructure and Development Plan towards the Bicentennial, a promoted public policy that seeks to promote the growth of Concordia through training, job creation, and the strengthening of the local productive fabric.
The Secretariat of Productive Development announced that the next meeting of the program will be held on July 15 and will be dedicated to “Payment Methods,” a key topic for entrepreneurs and merchants to learn about the different alternatives available and incorporate new tools to facilitate their sales and improve their management.
In this way, the Municipality of Concordia continues to promote actions that encourage training and local development, bringing training opportunities to residents of all ages and consolidating a city with more tools to grow, undertake, and plan its future.