The city was represented at Meet Up Argentina 2025, one of the most relevant events in the country for the meetings tourism industry. The Undersecretariat of Tourism of the Municipality of Concordia, the Mixed Entity of Tourism of Concordia (EMCONTUR), and the Concordia Buró participated actively in this prominent national event that brought together professionals, buyers, and leaders of the MICE (Meetings, Incentives, Conferences and Exhibitions) sector.
Concordia strengthened its role as a Host Destination for Events by participating, on August 6 and 7, in the main national meeting for meetings tourism, held at the Convention Center of the Autonomous City of Buenos Aires. This instance allowed for increasing the visibility of the destination and projecting new opportunities in the national events circuit, with meetings focused on incentive travel and the attraction of events for 2026.
Present at the event were the National Secretary of Tourism, Daniel Scioli; the Secretary of Tourism of Entre Ríos, Jorge Satto; and the President of the Argentine Association of Organizers and Suppliers of Exhibitions, Congresses and Events (AOCA), Patricia Durán Vaca.
2024: A KEY YEAR FOR MEETINGS TOURISM IN Concordia
Data from the AOCA yearbook positioned the destination among the ten cities with the highest number of fairs and exhibitions in the country, consolidating its presence in this strategic sector.
According to the local Tourism Observatory and the Economic Observatory of Meetings Tourism (OETR), 2024 marked strong growth in the segment. The Concordia Convention Center was a protagonist: it concentrated 57.53% of the events, doubling its participation compared to 2023. In addition, new venues were added such as the INTA Experimental Station, the Central Viñedos Moulins site, the Salto Grande lake, and the Argentine Delegation of the Mixed Technical Commission of Salto Grande (CTM), promoting a decentralization that boosts the destination.
An improvement in organizational quality was also evidenced, with a 64.7% increase in validated events. This evolution responds to more efficient planning, driven by the Unified Calendar of Meetings and Events Tourism, a strategic tool implemented by the Undersecretariat of Tourism and EMCONTUR.
MORE FORMATS, MORE AUDIENCES, MORE THEMES
During 2024, events in Concordia were more diverse. Meetings stood out, followed by Workshops, Exhibitions, and Congresses, which allowed for attracting varied audiences and generating more inclusive spaces for exchange.
Regarding content, the agenda was broad and balanced, with Tourism and Hospitality, Agriculture and Livestock, and Art and Design as central axes. The academic field led the organization of events, followed by the associative, governmental, and corporate sectors, expanding the profile of actors who choose Concordia for their meetings.
2025 PROJECTION: CONSOLIDATING GROWTH
Data from the first semester of 2025 indicate that the pace remains firm, with expanding themes and the Convention Center as the central venue. This confirms that 2024 was a turning point in the consolidation as a strategic destination for meetings tourism.
Concordia advances towards a future where professionalization, innovation, and sustainability set the pace for a destination chosen for major meetings.
Concordia strengthened its role as a Host Destination for Events by participating, on August 6 and 7, in the main national meeting for meetings tourism, held at the Convention Center of the Autonomous City of Buenos Aires. This instance allowed for increasing the visibility of the destination and projecting new opportunities in the national events circuit, with meetings focused on incentive travel and the attraction of events for 2026.
Present at the event were the National Secretary of Tourism, Daniel Scioli; the Secretary of Tourism of Entre Ríos, Jorge Satto; and the President of the Argentine Association of Organizers and Suppliers of Exhibitions, Congresses and Events (AOCA), Patricia Durán Vaca.
2024: A KEY YEAR FOR MEETINGS TOURISM IN Concordia
Data from the AOCA yearbook positioned the destination among the ten cities with the highest number of fairs and exhibitions in the country, consolidating its presence in this strategic sector.
According to the local Tourism Observatory and the Economic Observatory of Meetings Tourism (OETR), 2024 marked strong growth in the segment. The Concordia Convention Center was a protagonist: it concentrated 57.53% of the events, doubling its participation compared to 2023. In addition, new venues were added such as the INTA Experimental Station, the Central Viñedos Moulins site, the Salto Grande lake, and the Argentine Delegation of the Mixed Technical Commission of Salto Grande (CTM), promoting a decentralization that boosts the destination.
An improvement in organizational quality was also evidenced, with a 64.7% increase in validated events. This evolution responds to more efficient planning, driven by the Unified Calendar of Meetings and Events Tourism, a strategic tool implemented by the Undersecretariat of Tourism and EMCONTUR.
MORE FORMATS, MORE AUDIENCES, MORE THEMES
During 2024, events in Concordia were more diverse. Meetings stood out, followed by Workshops, Exhibitions, and Congresses, which allowed for attracting varied audiences and generating more inclusive spaces for exchange.
Regarding content, the agenda was broad and balanced, with Tourism and Hospitality, Agriculture and Livestock, and Art and Design as central axes. The academic field led the organization of events, followed by the associative, governmental, and corporate sectors, expanding the profile of actors who choose Concordia for their meetings.
2025 PROJECTION: CONSOLIDATING GROWTH
Data from the first semester of 2025 indicate that the pace remains firm, with expanding themes and the Convention Center as the central venue. This confirms that 2024 was a turning point in the consolidation as a strategic destination for meetings tourism.
Concordia advances towards a future where professionalization, innovation, and sustainability set the pace for a destination chosen for major meetings.