In its first participation in the Shopping Night of the Autonomous City of Buenos Aires, Concordia achieved a prominent presence, presenting its summer proposal with a strong experiential imprint to thousands of people who visited the DOT Shopping during a highly attended day.
The action allowed connecting the public with the tourist identity of Concordia through information, experiences, and a direct link to its offer. Under the concept “Concordia in your senses”, the destination deployed an invitation to experience the river, nature, culture, gastronomy, and well-being in an authentic way.
During the event, vouchers with exclusive benefits for the summer season were handed out, which included discounts on accommodation, access to thermal baths, tickets to the Concordia Carnival, and wine tourism proposals, generating a concrete stimulus to plan a future visit.
The experience was completed with a tasting of regional flavors, a key action to capture the attention of the Buenos Aires public and reinforce the positioning of Concordia as a destination that is experienced through the senses, highlighting its citrus identity and local products.
Among the highlighted attractions, the Concordia Carnival occupied a central place in the promotion, anticipating a new edition that will begin on January 24 and will take place over six nights at the Atanasio Bonfiglio Corsódromo. Added to this agenda is the traditional International Reyes Marathon, which will be run on January 10 and attracts thousands of athletes and visitors, consolidating Concordia as one of the destinations with the most popular summer events in the region.
This participation is part of the tourism promotion strategy that Concordia promotes in a sustained manner to strengthen its presence in strategic markets, within the framework of the joint work defined in the Mixed Concordiense Tourism Entity (EMCONTUR). In this context, air connectivity through the Comodoro Pierrestegui Airport is consolidated as a key factor to facilitate access to the destination and boost the arrival of visitors during the summer season, reaffirming a shared vision of sustainable tourism development between the public and private sectors.
The action allowed connecting the public with the tourist identity of Concordia through information, experiences, and a direct link to its offer. Under the concept “Concordia in your senses”, the destination deployed an invitation to experience the river, nature, culture, gastronomy, and well-being in an authentic way.
During the event, vouchers with exclusive benefits for the summer season were handed out, which included discounts on accommodation, access to thermal baths, tickets to the Concordia Carnival, and wine tourism proposals, generating a concrete stimulus to plan a future visit.
The experience was completed with a tasting of regional flavors, a key action to capture the attention of the Buenos Aires public and reinforce the positioning of Concordia as a destination that is experienced through the senses, highlighting its citrus identity and local products.
Among the highlighted attractions, the Concordia Carnival occupied a central place in the promotion, anticipating a new edition that will begin on January 24 and will take place over six nights at the Atanasio Bonfiglio Corsódromo. Added to this agenda is the traditional International Reyes Marathon, which will be run on January 10 and attracts thousands of athletes and visitors, consolidating Concordia as one of the destinations with the most popular summer events in the region.
This participation is part of the tourism promotion strategy that Concordia promotes in a sustained manner to strengthen its presence in strategic markets, within the framework of the joint work defined in the Mixed Concordiense Tourism Entity (EMCONTUR). In this context, air connectivity through the Comodoro Pierrestegui Airport is consolidated as a key factor to facilitate access to the destination and boost the arrival of visitors during the summer season, reaffirming a shared vision of sustainable tourism development between the public and private sectors.