In a working meeting led by the mayor, Enrique Cresto, together with the Secretary of Sports, Martín Méndez, and the race organizer, Marcelo Flores, the preparations for the 45th edition of the Maratón de Reyes began to be outlined. Even with several months of organization ahead, the date has already been set for Saturday, January 6, 2024.
Through the joint work carried out between the event organization and the various areas of the Municipality, successful editions have been achieved regarding this sporting day. Since its inception, there has been strong work to strengthen this race which, to this day, brings together more than 4,000 runners from different parts of the country.
The Maratón de Reyes in Concordia implies inclusion and development for the city, which is why we continue working and supporting all sports initiatives, investing in health and betting on the future of each of our athletes in all disciplines.
In this regard, the Secretary of Sports, Martín Méndez, stated that “together with the different areas of the Municipality, we are supporting this great event that Concordia has and that grows every year. We are working continuously with the mayor to be able to address what are, for me, new challenges.
“Always eager to experience it, this time fulfilling other functions but accompanying Marcelo because the Maratón de Reyes is very passionate for the city; whether running or being part of the organization, one always contributes and gives their best.” Likewise, he valued that “it is not just a race, but it mobilizes an entire Municipality, the whole city, and the people who come from different parts of the country because it is not only about running and finishing, but it involves the family; it is a great celebration.”
For his part, the organizer Marcelo Flores expressed that “I am very happy to have started the preparations so far in advance; the commitment of those who participate in the event is important as we begin to outline what this great race will be in January. In this meeting, we have set the date for January 6; we are on our way to what will be a new edition, and it is getting closer and closer to being the most popular sporting event the city has.”
“It gives me pride and peace of mind that the mayor, Enrique Cresto, continues to support this important race. He was the one who promoted the proposal for me to dedicate myself to organizing it and has supported me all this time.” He continued by saying that “the Maratón de Reyes is a heritage with coherence where we know everything we experience. The day of the race is the Olympic Games where everyone goes out to the street and an absolutely incredible, passionate afternoon is lived, and where we are always cheering for the resident, the friend, and the public sees it in a totally different way, and that is what defines us and makes us different from all other races.”
It should be noted that this sporting day also promotes tourism in the city, which is why it is extremely important for activating the economy. In that sense, Flores explained that “runners from other cities flock to come to Concordia and take the opportunity to do some tourism, go to the hot springs, and visit all the attractions we have. It allows the city to work and live that weekend, which is why it remains important for merchants, the restaurant industry, and the entire tourism sector.”