The destination is preparing for a strategic season, with events of national projection, sustained promotional actions, and strong public-private articulation.
In a new meeting of the Mixed Entity of Tourism of Concordia (EMCONTUR), the main management axes that strengthen the tourist positioning of Concordia were addressed. The meeting was attended by representatives of the private sector who are part of the Entity, reaffirming the commitment to a sustained, inclusive, and differential tourism policy.
WINTER VACATION
One of the highlights was the presentation of the winter vacation agenda, focusing on the “Concordia in your Senses” program, a unique sensory proposal for those visiting the city during the winter break. A welcome kit will be given to tourists who stay a minimum of three nights in approved establishments, with elements that stimulate the five senses and promote identity products of the region such as wines, honeys, essential oils, natural materials, and cultural content in podcast format, among others.
EVENT AGENDA
It was also confirmed that Concordia will be one of the prominent venues for the Argentine Historic Grand Prix, organized by the Automóvil Club Argentino (ACA), which will take place from September 12 to 20. This announcement is part of a strategic agenda that articulates the public and private sectors to position the city as a national destination with identity and tourist appeal. The participation of more than 150 classic vehicles and a significant influx of the public is expected.
In line with this September event, the joint work with AVER (Association of Winemakers of Entre Ríos) was also highlighted for the development of the “Entre Ríos, among Vineyards” event, which will take place that same month at Bodega Robinson, in Concordia. This proposal aims to strengthen local wine tourism, articulating with producers, wineries, chefs, communicators, and sensory experiences.
FEDERAL MEETING FOR FORMALITY AND QUALITY IN TOURISM
Participation of the Undersecretariat of Tourism of Concordia in the recent meeting held at the headquarters of FEHGRA (Hotel and Gastronomic Business Federation of the Argentine Republic) in Buenos Aires was also shared. There, the impact of informality in tourist accommodation was debated, a problem that affects the formal sector throughout the country. The city reaffirmed its commitment to joint work between the public and private sectors to strengthen registration, defend the quality of services, and guarantee equitable conditions of competition.
PROMOTIONAL ACTIONS
During the meeting, it was also detailed that, in a sustained manner, more than 50% of the EMCONTUR budget is allocated to tourism promotion actions. This multichannel strategy includes campaigns in national media such as Infobae, Perfil, Uno Santa Fe, Vía País, and Análisis Digital; participation in tourism commercialization meetings such as Caminos y Sabores 2025, the most important gastronomic fair in the country recently held; support for local events of tourist relevance; and collaborations with content creators on social networks and specialized press. This investment seeks to consolidate the Concordia brand as a competitive, diverse destination with a strong territorial identity.
A TOURISM POLICY WITH A STRATEGIC VISION
The closing of the meeting highlighted the value of public-private articulation as the axis of an intelligent and sustained tourism policy, which not only promotes but also generates concrete tools for development, quality, and opportunities for sector actors. Concordia is advancing on a roadmap that combines management, identity, and promotion, reaffirming its place as one of the most attractive emerging destinations in the Argentine Litoral.
In a new meeting of the Mixed Entity of Tourism of Concordia (EMCONTUR), the main management axes that strengthen the tourist positioning of Concordia were addressed. The meeting was attended by representatives of the private sector who are part of the Entity, reaffirming the commitment to a sustained, inclusive, and differential tourism policy.
WINTER VACATION
One of the highlights was the presentation of the winter vacation agenda, focusing on the “Concordia in your Senses” program, a unique sensory proposal for those visiting the city during the winter break. A welcome kit will be given to tourists who stay a minimum of three nights in approved establishments, with elements that stimulate the five senses and promote identity products of the region such as wines, honeys, essential oils, natural materials, and cultural content in podcast format, among others.
EVENT AGENDA
It was also confirmed that Concordia will be one of the prominent venues for the Argentine Historic Grand Prix, organized by the Automóvil Club Argentino (ACA), which will take place from September 12 to 20. This announcement is part of a strategic agenda that articulates the public and private sectors to position the city as a national destination with identity and tourist appeal. The participation of more than 150 classic vehicles and a significant influx of the public is expected.
In line with this September event, the joint work with AVER (Association of Winemakers of Entre Ríos) was also highlighted for the development of the “Entre Ríos, among Vineyards” event, which will take place that same month at Bodega Robinson, in Concordia. This proposal aims to strengthen local wine tourism, articulating with producers, wineries, chefs, communicators, and sensory experiences.
FEDERAL MEETING FOR FORMALITY AND QUALITY IN TOURISM
Participation of the Undersecretariat of Tourism of Concordia in the recent meeting held at the headquarters of FEHGRA (Hotel and Gastronomic Business Federation of the Argentine Republic) in Buenos Aires was also shared. There, the impact of informality in tourist accommodation was debated, a problem that affects the formal sector throughout the country. The city reaffirmed its commitment to joint work between the public and private sectors to strengthen registration, defend the quality of services, and guarantee equitable conditions of competition.
PROMOTIONAL ACTIONS
During the meeting, it was also detailed that, in a sustained manner, more than 50% of the EMCONTUR budget is allocated to tourism promotion actions. This multichannel strategy includes campaigns in national media such as Infobae, Perfil, Uno Santa Fe, Vía País, and Análisis Digital; participation in tourism commercialization meetings such as Caminos y Sabores 2025, the most important gastronomic fair in the country recently held; support for local events of tourist relevance; and collaborations with content creators on social networks and specialized press. This investment seeks to consolidate the Concordia brand as a competitive, diverse destination with a strong territorial identity.
A TOURISM POLICY WITH A STRATEGIC VISION
The closing of the meeting highlighted the value of public-private articulation as the axis of an intelligent and sustained tourism policy, which not only promotes but also generates concrete tools for development, quality, and opportunities for sector actors. Concordia is advancing on a roadmap that combines management, identity, and promotion, reaffirming its place as one of the most attractive emerging destinations in the Argentine Litoral.